Maurice ile Durable or Mauritius C’est un plaisir – Which is the best way of branding Mauritius?

Whilst Mauritius is definitely a pleasure, our objective is to make Mauritius a sustainable island on all counts…what would ideally be the best way to promote Mauritius and would have the support of all stakeholders? Maybe we should be careful in not creating two identities for Mauritius as it would in the end not reap the benefits of a single but strong image.