Home > Branding of Mauritius > Branding of Mauritius – A valuable project

Branding of Mauritius – A valuable project


Criticisims have poured on the Branding of Mauritius Project, most of them being groundless. The Rs 40 million spent on the project as well as the slogan Mauritius c’est un plaisir have been at the centre of much controversy but the result is that people have overlooked the long term gains such a project could have for our country.¬† Bouzermaurice is in favour of the project which goes far beyond a mere logo and its strap line. You should refer to the ‘plaidoyer’ of the Minister of Tourism, Leisure and External Commmunications when the question was put at Assembly level. It would give you a glimpse of the terms of Reference of the project. The Rs 40 Million are totally warranted being given that the expertise for such a project is scarce at international level. I invite one and all to visit the Ministry of Tourism’s website and download the brand book.

Categories: Branding of Mauritius
  1. March 4, 2010 at 7:57 pm

    I totally agree with you…lack of knowledge on the topic has clearly not helped the launching of this project…

  2. March 4, 2010 at 7:59 pm

    I totally agree, I think its a brillian idea and should be definitely given a chance…The international exposure would be a definite advantage for us..

    • March 4, 2010 at 8:11 pm

      He to pas conne ene 2 bon resto dans curepipe
      mete zotte noms la bas please.

    • March 5, 2010 at 3:48 am

      The project is worthwhile, mistakes will occur but the Government should not backpedal due to unwarranted and misinformed comments.

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